According to Norman Pattiz New Data on Podcast Ads Show That They Are A Solution For Big Brands

One of the biggest challenges that any business or corporation has to face is determining whether or not it is getting a return on investment on the money that it is spending on marketing itself.

Everyone knows that marketing is a core competency of any stable, profitable business but with there being more channels and methods of developing and distributing a message about the brand of one’s business, how can a business, CEO or a marketing team be absolutely sure that they are getting the most out of the time, money and energy that they are spending to conduct a marketing campaign.

As internet adoption grew so did the world of online display advertising. Eyeballs were migrating from print media to text published on blogs and fledgling websites so brands purchased display advertising campaigns. In the very beginning display advertising actually got the attention of users with there being a click-through rate of more than forty percent according to some sources. But as readers and online audiences became used to this particular form of advertising the value of it soon plummeted, dramatically.

While users used to click on display ads at a rate of over 40 percent today that rate is below one percent. Therefore advertisers that want to reach audiences have to find other ways to reaching out to and connecting with consumers whose attention is increasingly divided. Learn more about Norman Pattiz:

One of the ways that advertisers can reach audiences who are giving their attention to new forms of content like apps, social media and streaming services is to consider placing ads on a podcast. While a podcast might not necessarily have an audience that is as large as a television show like The Big Bang what they do tend to have are loyal listeners who are giving a higher level (and read higher quality) of attention to the podcast as they have to seek it out and often download it.

That kind of attention is not the same as the attention a consumer might give to a car commercial they see while flipping channels or to a clothing ad that glance at while looking through a magazine.

Podcast executive Pattiz of PodcastOne recently partnered with a research firm to conduct studies that looked at whether or not podcasts actually provided brand lift.

The outcome of the study proved that brands can actually build relationships with consumers via podcasts and end up hitting important metrics like product awareness or propensity to buy.

Categories: Display Ads

The Lacey and Larkin Frontera Fund: An Organization For Legal Justice Of The Hispanic Community

The Lacey and Larkin Frontera Fund is an organization that is fighting for the just rights of people who belong to the Hispanic community. Founded by Mike Lacey and Jim Larkin, the fund came into existence because of the injustice caused to them by someone who was dubbed as America’s toughest Sheriff. Lacey and Larkin were both journalists who were looking to expose the truth about Joe Arpaio. Read more: About Lacey and Larkin- Frontera Fund

At the time, Joe was the country sheriff in Arizona state and was responsible for putting away numerous immigrants who were living in the country illegally. However, word started to spread that these people did, in fact, have a proper US residential visa, and Joe was putting them behind bars solely to get back at people who belonged to the Hispanic community. Joe was one of the reasons why widespread hate crimes started happening across the state, with no one to stop them.

Lacey and Larkin were both journalists at the time and wanted to make known the heinous crimes that his sheriff was committing against the people. They wrote and published about Joe, and were soon after arrested outside their homes. The two were kept in a cell for a total period of about forty-eight hours.

Since writing about someone isn’t a crime, and everyone in the country has a right to voice their opinions, they could not be detained for any longer. This incident, however, sparked a fire in the minds of the Latin American community, with numerous people coming forward in protest of their arrest. Lacey and Larkin thereon decided to sue Joe for wrongful confinement and received a huge sum of money as compensation.

Lacey and Larkin, however, saw this as not a compensation for themselves, but a means to help people belonging to the Hispanic community, and thus the frontier fund was formed. The primary purpose of the fund was to help people to seek their rightful justice and to also give them support in times of need.

All over America, individuals who belong to the Latin American company are subjected to hate crimes and have no place to voice their opinions and seek legal aid. The Lacey and Larkin Frontera Fund always aims to try to provide support to these people, so that they can have faith in the American system of justice once again. Lacey and Larkin don’t want what happened to them to be a recurring thing in America and are fighting hard against it.

Learn more about Jim Larkin and Michael Lacey:


Larkin and Lacey Continue First Amendment Defense

There is a brand new media website that will report on all things dealing with free speech and the First Amendment of the United States Constitution. The website was launched by Jim Larkin and Michael Lacey, former owners of Village Voice Media and Backpage. The pair of entrepreneurs have quite a bit of experience in exercising their First Amendment rights and even being persecuted for it.

Both Larkin and Lacey were the recipients of a false, unlawful arrest by Sheriff Joe Arpaio in 2007. The event occurred because Larkin and Lacey had published reports of unlawful activity by the Maricopa County Sheriff’s Department. The pair sued the department and received a $3.75 million settlement.

They then used that $3.75 million to found the Larkin and Lacey Frontera Fund, a non-profit that helps the migrant community and civil advocacy groups in Arizona. The fund will help protect the constitutional rights of those in the migrant community.

Larkin and Lacey started their first newspaper, the Phoenix New Times, in 1970 and over the next five decades the company grew into a media conglomerate. They sold the media company, Village Voice Media in 2012. They also sold their interest in Backpage in December of 2014.


Categories: Hispanic Community

All about Todd Lubar: An Entrepreneurial Legend

The TDL Global Ventures LLC President and Senior Vice President at Legendary Investments, Todd Lubar, is a well renowned businessman and entrepreneur in his field. Todd Lubar has been in the Real Estate industry for an impressive 20 years and more. He has been aiding buyers in attaining their dreams of becoming full-fledged home owners during this time. For several years now, Todd has been recognized and ranked as one of the country’s top 25 mortgage originators. Todd has a passion for serving his community and his wide range of experience in this field allows him to set others up for success. More details can be found on LinkedIn.

With many years in the industry, Todd has worked with many different industries such as the construction, entertainment, and mortgage banking areas. His 20 years wealth of experience in credit space and finance, Todd came to the realization that he wants to aid others to achieve their goals. With this in mind, Todd devised a way of getting rid of the roadblocks that keep loan seekers from getting loans. Therefore, he specifically devised a program and a product for the clients which would in turn, provide them the much desired relief. The struggle to bring the finances available to people birthed TDL Global Ventures LLC. Todd Lubar intentionally starts his day off by watching news so as to keep up with what is going on in the Real Estate industry. This allows for him to prioritize his day accordingly and to also put it into perspective.

In 2003, Todd kept the mortgage banking idea going with the launch of Charter Funding .Charter Funding is a subsidiary of one of the biggest privately owned mortgage companies in America, known as First Magnus Financial Corporation. The company is great and successful and allowed Todd to broaden his real estate business. Due to major changes in the real estate industry back in 2007 and 2008, he ventured into different businesses such as demolition, where he managed to attain large contracts for the country’s biggest contractors. Aside from this, he went ahead to get involved with the recycling Automotive Scrap metal. Consequently, this led into the company being publicly traded.

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Categories: Business