Looking At ROI For Online Reputation

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Businessmen tend to look at everything from an investment stand point. It makes perfect sense. After all, one wants to make sure that he is getting something for his activities. The pay off has to be at least as good as what he puts into his activities. After all, he has to make sure that he is getting the profits needed to support him. One of the areas where people have to make investments is online reputation management. Many businessmen look at it from the stand point of how much of the investment it is going to return for them.

This is a good way to go about online reputation management. For one thing, online reputation management is going to bring about great returns for people that are involved in business. For one thing, there are a lot of advantages that come with a good online reputation. People will be more willing to do business with a company that has a great reputation than one that does not have as good of a reputation. There is a lot that goes into online reputation management. It is very difficult if not impossible for one to be able to manage all of his online reputation.

One thing that could influence the amount of ROI that comes from online reputation management is the company. After all, different companies have different skill levels when it comes to online reputation management. In order for one to have a successful online reputation management campaign, it is important for him to make sure that he finds a company that is thorough and diligent in his work for the client. One has to be willing to manage all of the mentions of a client so that he will be able to gain and maintain a successful career.


Categories: Branding

Overview of Technology and Fashion Trends of the Future

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The fashion and technological industries have seen a lot of things in the many years they have been in existence. The remaining part is to see the two industries growing together, as it could spell a brighter future for both. Back in the day, in the 1970s to be precise, the boom box was the in thing and users used to carry their favorite stations and tunes whenever they went. In the 80s, it was added to movie lines further adding their popularity. The 90s saw further advancement in music experience with the Walkman invention. A decade later and the iPod replaced it. This is a perfect illustration on how technology grows in popularity especially on what is considered fashionable.


Synthesis of Fashion and Technology


This has seen a high standard of functionality and innovation. Anouk Wipprecht, a fashion designer of Dutch origin, specializes in marrying fashion and technology. She states that technology is a field of experimentation and diving deeper into it results with a lot of possibilities. Her avant-garde designs are well known as she has designed a self-painting dress (Pseudomorphs) and drink-making dress (DareDroid).


Looking at the Future


Fashion advancements have come with means of protecting people like the cyclists’ airbag created by Terese Alstin and Anna Haupt. The airbag pops out from the neckwear to protect the head in cxase of an accident. Designers are also recycling materials to come up with great fashions. SegraSegra used inner tubes from bicycle wheels to make t-shirts and jackets. Fashion and technology ought to grow together as that will dictate their future.


About Chris Burch


Chris Burch can be referred to as a serial entrepreneur and investor in a range of industries and business backgrounds including real estate, fashion and technology. According to Architectural Digest, Chris Burch started off his career at Itchica College as an undergrad together with his brother Bob. They started Eagles Eye apparel which they manage to grow up to $165 million before they sold it off.


Burch (http://christopherburch.com/) is currently the principal at Burch Creative Capital. It boasts of several exciting brand portfolios like Coccon9, Poppin, Nihiwatu and ED by Ellen DeGeneres. The company has an investment philosophy that expresses Burch’s entrepreneurial vision and values for fresh market opportunities for applying creativity, imagination, support, scale and incubation. This often leads to disruptive businesses and brands that have a lasting and positive impact on the lives of consumers.

Categories: Branding, Fashion