Market Analysis Indicates That The Livio Bisterzo’s Hippeas Will Dominate The American Alternative Snacks Industry
Over the last few years, Americans have warmed up to consumer goods brands that offer natural products with an array of health benefits coupled with an inspiring story behind the brand. Modern entrepreneurs such as Livio Bisterzo understand current consumers and how to appeal to them.
Bisterzo, an Italian businessman who is currently based in Los Angeles, is the founder of Green Park Brands Inc. The company’s products (especially Hippeas, a natural snack made from chickpeas) have resonated well with the local consumers, American investors, as well as international buyers.
Just over a year after Hippeas was launched, investors are streaming in to own a piece of Hippeas. Some of the recent investors include Leonardo DiCaprio and Seth Rodsky (a managing partner for Strand in Los Angeles). The two gentlemen believe that Hippeas is set to become the “next big thing” in America. Bisterzo failed to mention the exact amounts that the two gentlemen channeled to Hippeas, but he says that Green Park Brands has raised only $2.5 million since it was started in 2015. As a business-minded individual, Bisterzo understands the importance of new partners that bring with them liquidity. He plans to allocate the funds from DiCaprio and Rodsky to strengthen the marketing and distribution of Hippeas.
Hippeas are available in over seven flavors in many American stores. Some of the stores that stock Hippeas include Albertsons, Vons, and Starbucks. Hippeas will be available in more retail stores as time progresses. Having lived and done a couple of businesses in London, Livio Bisterzo used his understanding of London to open an office in the UK which is the focal point for the company’s operations in the United Kingdom. Surprisingly, Hippeas are available in the UK.
What does the future hold for Hippeas? According to knowledgeable individuals regarding market analysis such as Norman Deschamps, the market for snacks incorporating chickpeas in their manufacture is beginning to expand rapidly. Over the last year, the market for chickpea based snacks grew by 153%. Green Park Brands has a chance to dominate the American snacks market with its product (Hippeas) because the competition it currently faces is from small companies and not established snacks businesses with the financial power to crash new ventures like Green Park Holdings.
It is Bisterzo’s dream to attain sustainability in production. The company donates some of its funds to Farm Africa, an initiative meant to empower chickpeas farmers in Ethiopia and other parts of Africa.