Market Analysis Indicates That The Livio Bisterzo’s Hippeas Will Dominate The American Alternative Snacks Industry

Over the last few years, Americans have warmed up to consumer goods brands that offer natural products with an array of health benefits coupled with an inspiring story behind the brand. Modern entrepreneurs such as Livio Bisterzo understand current consumers and how to appeal to them.

Bisterzo, an Italian businessman who is currently based in Los Angeles, is the founder of Green Park Brands Inc. The company’s products (especially Hippeas, a natural snack made from chickpeas) have resonated well with the local consumers, American investors, as well as international buyers.

Just over a year after Hippeas was launched, investors are streaming in to own a piece of Hippeas. Some of the recent investors include Leonardo DiCaprio and Seth Rodsky (a managing partner for Strand in Los Angeles). The two gentlemen believe that Hippeas is set to become the “next big thing” in America. Bisterzo failed to mention the exact amounts that the two gentlemen channeled to Hippeas, but he says that Green Park Brands has raised only $2.5 million since it was started in 2015. As a business-minded individual, Bisterzo understands the importance of new partners that bring with them liquidity. He plans to allocate the funds from DiCaprio and Rodsky to strengthen the marketing and distribution of Hippeas.

Hippeas are available in over seven flavors in many American stores. Some of the stores that stock Hippeas include Albertsons, Vons, and Starbucks. Hippeas will be available in more retail stores as time progresses. Having lived and done a couple of businesses in London, Livio Bisterzo used his understanding of London to open an office in the UK which is the focal point for the company’s operations in the United Kingdom. Surprisingly, Hippeas are available in the UK.

What does the future hold for Hippeas? According to knowledgeable individuals regarding market analysis such as Norman Deschamps, the market for snacks incorporating chickpeas in their manufacture is beginning to expand rapidly. Over the last year, the market for chickpea based snacks grew by 153%. Green Park Brands has a chance to dominate the American snacks market with its product (Hippeas) because the competition it currently faces is from small companies and not established snacks businesses with the financial power to crash new ventures like Green Park Holdings.

It is Bisterzo’s dream to attain sustainability in production. The company donates some of its funds to Farm Africa, an initiative meant to empower chickpeas farmers in Ethiopia and other parts of Africa.

Categories: Business Success, CEO

How Goettl is Building a Solid Presence in California

Goettl Air Conditioning has been around a long time. The company was founded well over 70 years ago is considered by many professionals as a pioneer in the industry. It was founded by brothers Gust and Adam Goettl almost out of necessity to beat the extreme heat of Phoenix, Arizona. At the time the siblings created the region’s first evaporative cooler and refrigerated AC unit.

What makes Goettl so special is its ability to adjust to the times. Although there has been major changes in the HVAC business regarding technology Goettl continues to pull through.

In the past few years Goettl has been rapidly expanding. Last year the company went through a tremendous growth spurt in the Las Vegas area following its purchase of Moore air Conditioning. It has arguably become the most popular residential air conditioning provider in the Las Vegas market. Check out phoenix.goettl.com for the details.

This year the company announced that it has made another major acquisition acquiring southern California based HVAC company Walton’s Heating and Air. This deal allows Goettl to begin making an impact in California. Goettl already possesses offices in Phoenix, Tuscon, and Las Vegas. Adding the family owned business of Walton’s Heating and Air makes Goettl a major player in the industry on the west coast. Visit LinkedIn to know more.

Walton’s owner Todd Longbrake was more than happy with the deal. He acknowledges that Goettl can take his beloved business to a level he was unable to reach on his own. He’d rather see it continue to grow than to become stagnant. Although the deal was closed two years ago Longbrake is still a part of the decision making. Goettl retained the former owner and appointed him the roles of sales manager and field supervisor.

Goettl was initially attracted to acquiring Walton’s because of its family background. The two companies quickly realized they shared many of the same set of values.

Categories: Business Success