Sentient AI Shapes The Present & Future Of Personalized Merchandising

Artificial intelligence is expanding at such a rate that many industries could take a turn for the better in the future. From outperforming humans in reading comprehension tests to virtual assistants, the proficiency of AI can’t be ignored. While businesses greatly benefit from the use of Sentient AI, so do consumers.

An example of this would be personalized merchandising. Often times, online shoppers will trust an e-commerce juggernaut such as Amazon. People like to make purchases that specifically cater to their needs or desires. That’s where Sentient AI comes into play. It enables Amazon to provide the user with accurate results based on changing results from a filter. It takes into account the user’s behavior on the site, looks at the time period to determine what’s popular, and uses sales and views for optimal search results.

This takes a lot of the guesswork out for online shoppers to ensure a smooth experience. It can also maximize Amazon’s chances of boosting sales numbers. If a human were to handle the optimization process over Sentient AI, then personalized merchandising wouldn’t have efficient results. The process would be significantly slower and the chances of error increases.

The process won’t be replaced anytime soon. In fact, it is expected to expand to most online retailers. With AI moving at such a rapid pace, many are expecting as much as 90 percent of virtual shopping to be computer automated. This means most online retailers will have AI doing the e-commerce optimization.

It’s easy to see why AI has made an impact in the world of virtual shopping. The process was once plagued by a shortage of humans, who were unable to take in a sizable amount of information in a timely manner. It’s a process that is perfect for AI due to its automatic process.


Categories: Business Tools