Kate Hudson Turned Fabletics Into The Talk Of The World

The success of anybody in the fashion world is all about giving people something that they believe is going to be trendy and draw a crowd. Those who manage to do this are going to win and those who don’t shouldn’t even be in the business. Kate Hudson understood those principles very well and she now uses them in her efforts for Fabletics. Founded with the specific purpose of giving the world a competitor in the highly selective world of online retail, her creation is growing and has the potential to take on the giants. The key to the success of Fabletics is the same one used by any other successful fashion retailer.


Kate Hudson has focused Fabletics on the power of the crowd in order to get things working. She knows better than anybody else that the key to making it is to get the word of mouth going out and to use this as a way of getting people into the clothes you sell. Her methods seem to be successful and we can see without a doubt that Hudson is onto something. People want more of what she has to offer and Fabletics is expanding in order to help meet that demand.


The most amazing thing about the success of Fabletics is that people are taking this brand and putting it all over social media. They are doing the work for her when they take the clothes that they wear and tell people about the quality that Fabletics delivers. That is well beyond what even the most skilled marketers working for the online giants have in their pocket. It isn’t something you see on a daily basis, but it certainly shows she understands how to win against all odds. Most retailers don’t survive long when their competition can do what these websites have the ability to.


Besides beating their competition Fabletics has also managed to enter the real world with brick and mortar stores to be found all over. You can buy their products at these stores instead of online in order to have a more personal understanding of the objects. The success of physical locations is setting a new precedent for online retail and introducing a way to combat the current trends. This gives hope to physical retail and shows that they do in fact have the ability to challenge the status quo and give us a new way of thinking.


This level of success shows that Fabletics is going to be remember in the future for doing something other companies should try to adopt. We all agree that companies need to find a way to save retail as online commerce threatens to eat it up, but the key for the fashion industry is going to look a lot like what Hudson has done. The power of the crowd to persuade is something to be respected by even the most skeptical of business leaders. You only need to look at her example to see how this happens in real life.

Categories: Fashion

One Fashion School Always On The Heels of Success

1 Comment

This years NYFW show was a big hit in the fashion industry with professionals gathering together to release the latest trends. One of the heavy hitters was the Academy of Art University. The school held its 21st showing on the runway this year.

Located in San Francisco, California the academy is notorious for being on the cutting edge of all things fashion. Originally founded in 1929 the school occupies one of the largest properties in the San Francisco area.

The early years of the Academy of Art University began under a man named Richard S. Stephens who was both a magazine editor and painter. The Academy went through several transitions under the leadership of his son Richard A. Stephens and most recently, his daughter Ella Stephens. Under her leadership the Academy of Art University has been attending the NY Fashion week since 2005.

At the 2017 Skylight Clarkson Square event the Academy of Art University boasted collections from ten recent graduates. Their work consisted of five womenswear and two menswear collections. Simon Ungless, the Executive Director of the School of Fashion has been quoted as saying, “each collection has an individual spirit yet the process has been executed as a collective”.

The academy boasts an incredible diversity and creativity birthed from the diverse backgrounds of each student. Many students come from as far as mainland China while others hail from the coastal towns of Maine.

These substantially different perspectives are clearly woven into a gorgeous tapestry of fashion. Admired by all for its unique, breathtaking and cutting-edge ingenuity the schools creativity knows no bounds.

The Academy of Art University is a fully accredited institution from Western Association of Schools and Colleges in addition to being an accredited member of the National Association of Schools of Art and Design.

This year the student body totaled 12,608 students. The academy offers an associate, bachelor’s and master’s degrees in 25 subjects. They also have a strong online program available to students as well.

If you have a passion for fashion and design this is one higher learning institution that truly has it all.

Why Fabletics and Other Established Brands Capitalize on the Power of the Crowd

Today, the power of the crowd is one of the primary determinants of the volume of purchases made by consumers. Most clients rely on crowd-sourced reviews to decide on the final purchases. They treat the reviews they come across on online platforms as reliable as personal recommendation they get from people they know. Top brands, such as Fabletics, are taking advantage of this shift in client behavior by developing and implementing review-centered marketing strategies.


Since Fabletics began its operations in 2013, the brand has expanded by over 200 percent to generate revenue of over $235 million. The firm also boasts over one million subscribed members. According to TechStyle Fashion Group’s chief marketing officer, Shawn Gold, Fabletics has registered substantial success due to its ability to embrace crowd or user reviews. Client reviews can have a direct impact on customer acquisition, client retention for fashion startups across all sectors, and improved loyalty.


Consumers truly trust reviews


With many consumers embracing the digital way of life, they depend on online reviews before making any decision. Clients mostly research businesses and go through online reviews before deciding to purchase anything. The BrightLocal study revealed that 84 percent of consumers trust online reviews nearly the same way they trust personal recommendation they obtain from people they know. The study also discovered that this statistic has been on an upward trend every year the study has been carried out. CEO Peter Holten of Trustpilot says that trust that consumers accord to traditional advertising and marketing has been diminishing over the years.


Becoming a Fabletics member


Fabletics allows its clients to register as members free of charge. After registering, the members provide information about their lifestyle and workout preferences. The firm’s designers use the preferences to select personalized outfits for each member.


Kate Hudson: the growth trajectory of Fabletics

Kate Hudson is a fashion guru of high reputation. She is one of the innovative fashion entrepreneurs behind the successful athleisure brand called Fabletics. Since its unveiling in 2013, Fabletics has remained to a groundbreaking athleisure brand, created to be sweeping and empowering. Within less than four years, Kate has led her team into transforming a small fashion startup into a $250 million business. These impeccable achievements demonstrate Kate’s commitment to revolutionizing the fashion sector.


In 2013, Adam Goldenberg and Don Ressler, the entrepreneurs behind the creation of TechStyle Fashion Group, came up with an idea of launching an athleisure brand. The two executives had realized that the market was full of black and gray expensive sportswear for women. Therefore, they wanted to introduce a fashionable, cost-effective, and quality athleisure brand. They chose Kate as their partner due to her approachable nature and active lifestyle. They involved her on all aspects of launching the brand and overseeing its operations. Kate Hudson proved to be effective on matters such as reviewing budgets and coming up with an actionable social media strategy. Today, she actively participates in the design process and continues to lead her team to innovate new styles.

Categories: Fashion

Seven Day Results of a Cleansing Conditioner

Wen by Chaz Dean (http://chazdean.com/) has developed a line of hair care that merges a cleanser, conditioner, and styling treatment all into one product. As referenced in the article written on Bustle, https://www.bustle.com/articles/136320-i-used-cleansing-cleansing-conditioner-on-my-fine-hair-heres-what-happened, when using Wen cleansing conditioner for a period of seven days, you will notice a variety of changes. Wen cleansers are very gentle on the hair and scalp, providing moisture and balance from root to end. This QVC advertised cleanser is so gentle you will notice less hair loss. Wen recommends using at least 10 pumps for all hair types. This is more products then normally required by most cleansers, but most cleansers are not a three in one product like Wen, and when used appropriately you will have the best results. Throughout a seven day period, you will have more manageable strands, and a beautiful shine that won’t go unnoticed. This is a product that will save you money and time by not only consolidating what would normally take three separate products to achieve, but also cutting your styling time in half, while still achieving beautiful healthy hair. If you want extra shine and hair that will turn heads, reach for Wen by Chaz Dean Cleansing Conditioner, you won’t be disappointed. For more hair care tips, subscribe to the Wen YouTube channel.

For more info, visit Wen.com.

Categories: Fashion

Doe Deere Article Recap

1 Comment

Doe Deere, creator of Lime Crime Cosmetics not only had unicorn visions, but she built them into a cult-following reality. This self made nonconformist rose up from the crowd by doing what she feels is expressing yourself “at the moment.” She is popular all over the globe by taking beauty by the horn and transcending it into bright, colorful artistic expression. Being born in Russia and raised in New York City, she created and modeled the brand herself from inspiration gained by her DIY fashion line in 2008.


One may wonder why all the explosive color is her claim to fame. Aside from feeling limited by the (then) current cosmetics lack of difficulty in finding the right colors and simply not being satisfied with things being “hard to find,” there doesn’t seem to be one “right” answer to this, but her overall philosophy is all about pushing the envelope as you can see not only in her design, but in everything she does.


Her own personal webpage and blog www.doedeere.com shows her personal sense of creativity through rich graphics and the colorful gems she puts out on the web. A perfect example of this is the new “Unicorn” hair color line she is soon releasing, which has colors that you wouldn’t even believe. Names like “Salad” and “Jello” are only the beginning of the madness that is going to take the cosmetics world by storm. Not only are Doe’s products the epitome of funky, they’re also vegan and cruelty free, earning accolades from even PETA, a passionate yet notoriously tough to please bunch. Leaping Bunny also endorses her products by connecting them with beauty seekers worldwide, furthering the commitment to keep not only people, but animals safe from harm.


Doe’s commitment to female entrepreneur mentoring is admirable. She also is a philanthropist who donates regularly, especially to causes dear to her like no kill animal shelters. She is also incredibly personable, willing to discuss the tough topics of the challenges of being a business owner, showing that not only is she creative, but has business acumen galore. She exerts her love for everyone, and this is her philosophy that makes her so well liked. Loyalty of her customers and employees is an important foundation to her business success. It’s easy to see how she rose so quickly to success, while challenging the status quo, a combination that can be difficult to marry. Watch out for this unicorn, she is taking off by leaps and bounds!




Categories: Fashion

Lime Crime Dares To Redefine “Pretty”

1 Comment

Doe Deere is a fire burning with passion to change the way we look at makeup, how it’s made, and the rules of how to wear it to express who we are as individuals. Starting her own makeup brand popularly known as Lime Crime to challenge the status quo of makeup with limited pigment, the high majority of which are made using animal byproducts and are also tested on animals, Doe Deere decided that enough was enough and she made it her mission to make a difference in both areas of the makeup industry.

Lime Crime is a superhero in the makeup world, comprised of larger than life pigments that are completely 100% animal cruelty free and vegan friendly for the heart in you to feel happy every time you put your face on without having to worry about where the makeup products came from and what innocent lives were hurt in the process. Doe Deere’s Lime Crime line speaks to the true core of every individual, not only inspiring positive change in the lives of other animals, but also in the lives of the individuals wearing the products to push them to stop hiding and start showing who they are on the inside.

It’s time to stop worrying about the so-called rules of makeup. Who cares if Taylor Swift’s ruby red lips are “in” ?? She’s not you. It’s time to look inside yourself, find the colors that suit your soul, and wear them with pride no matter how obscure they may seem. Doe Deere is pushing forward into a new century that brings about positive change in the lives of every creative force that drives us to go on and succeed. She’s made the products of Lime Crime so that you can make a difference in your life. Go to https://www.limecrime.com/categories/new-makeup today to pick your colors and go for the gold with the true you plastered on your face for all the world to see.

It’s time to make a difference: for you; for the animals; for the future. Visit Lime Crime today and find the inspiration to be boldly you, going where no one else has ever dared to go before. This is your time to speak up for against the animal cruelty, with where you put your money, and speak up against the beauty rules that try to doctrine how you have to appear to be “pretty.”


Categories: Fashion

Overview of Technology and Fashion Trends of the Future

1 Comment

The fashion and technological industries have seen a lot of things in the many years they have been in existence. The remaining part is to see the two industries growing together, as it could spell a brighter future for both. Back in the day, in the 1970s to be precise, the boom box was the in thing and users used to carry their favorite stations and tunes whenever they went. In the 80s, it was added to movie lines further adding their popularity. The 90s saw further advancement in music experience with the Walkman invention. A decade later and the iPod replaced it. This is a perfect illustration on how technology grows in popularity especially on what is considered fashionable.


Synthesis of Fashion and Technology


This has seen a high standard of functionality and innovation. Anouk Wipprecht, a fashion designer of Dutch origin, specializes in marrying fashion and technology. She states that technology is a field of experimentation and diving deeper into it results with a lot of possibilities. Her avant-garde designs are well known as she has designed a self-painting dress (Pseudomorphs) and drink-making dress (DareDroid).


Looking at the Future


Fashion advancements have come with means of protecting people like the cyclists’ airbag created by Terese Alstin and Anna Haupt. The airbag pops out from the neckwear to protect the head in cxase of an accident. Designers are also recycling materials to come up with great fashions. SegraSegra used inner tubes from bicycle wheels to make t-shirts and jackets. Fashion and technology ought to grow together as that will dictate their future.


About Chris Burch


Chris Burch can be referred to as a serial entrepreneur and investor in a range of industries and business backgrounds including real estate, fashion and technology. According to Architectural Digest, Chris Burch started off his career at Itchica College as an undergrad together with his brother Bob. They started Eagles Eye apparel which they manage to grow up to $165 million before they sold it off.


Burch (http://christopherburch.com/) is currently the principal at Burch Creative Capital. It boasts of several exciting brand portfolios like Coccon9, Poppin, Nihiwatu and ED by Ellen DeGeneres. The company has an investment philosophy that expresses Burch’s entrepreneurial vision and values for fresh market opportunities for applying creativity, imagination, support, scale and incubation. This often leads to disruptive businesses and brands that have a lasting and positive impact on the lives of consumers.

Categories: Branding, Fashion