The success of anybody in the fashion world is all about giving people something that they believe is going to be trendy and draw a crowd. Those who manage to do this are going to win and those who don’t shouldn’t even be in the business. Kate Hudson understood those principles very well and she now uses them in her efforts for Fabletics. Founded with the specific purpose of giving the world a competitor in the highly selective world of online retail, her creation is growing and has the potential to take on the giants. The key to the success of Fabletics is the same one used by any other successful fashion retailer.
Kate Hudson has focused Fabletics on the power of the crowd in order to get things working. She knows better than anybody else that the key to making it is to get the word of mouth going out and to use this as a way of getting people into the clothes you sell. Her methods seem to be successful and we can see without a doubt that Hudson is onto something. People want more of what she has to offer and Fabletics is expanding in order to help meet that demand.
The most amazing thing about the success of Fabletics is that people are taking this brand and putting it all over social media. They are doing the work for her when they take the clothes that they wear and tell people about the quality that Fabletics delivers. That is well beyond what even the most skilled marketers working for the online giants have in their pocket. It isn’t something you see on a daily basis, but it certainly shows she understands how to win against all odds. Most retailers don’t survive long when their competition can do what these websites have the ability to.
Besides beating their competition Fabletics has also managed to enter the real world with brick and mortar stores to be found all over. You can buy their products at these stores instead of online in order to have a more personal understanding of the objects. The success of physical locations is setting a new precedent for online retail and introducing a way to combat the current trends. This gives hope to physical retail and shows that they do in fact have the ability to challenge the status quo and give us a new way of thinking.
This level of success shows that Fabletics is going to be remember in the future for doing something other companies should try to adopt. We all agree that companies need to find a way to save retail as online commerce threatens to eat it up, but the key for the fashion industry is going to look a lot like what Hudson has done. The power of the crowd to persuade is something to be respected by even the most skeptical of business leaders. You only need to look at her example to see how this happens in real life.