Whitney Wolfe Revolutionizes Online Dating Through Bumble, The Dating App

Hitherto, dating apps have only facilitated online interactions. Daters can chat and interact via various online platforms and meet at their discretion. This is a bit inconvenient since daters are not encouraged and provided with a platform to meet in person. However, this is about to change since Bumble the new dating app facilitates the physical meeting of daters. The dating app is opening up a pop-up location in New York. This one of a kind location will go by the name the ‘Hive.’ The Hive is designed to be more than a dating site. It is an all-inclusive place where Bumble fans can meet and hang out as they sample the Bumble brand.

The hive will be located in Soho, 158th Mercer Street, NY. It will be open Thursday through to Sunday at different timings. The hive will have a lot to offer. It will feature a coffee and real bar as well as stalls where Bumble merchandise will be sold. The dating space is souped up in Bumble’s unique flavor. Bumble plans to roll out similar joints in other cities after successes in this New York joint. Whitney Wolfe, the CEO of Bumble, said that she believes the hive is a bold step towards formalizing online dating. She stated that this formality makes Bumble something that people can be proud to be associated with. She added that they intend to expand Bumble to Bumble Bizz that will not only focus on dating but will cover professional networking as well.

About Whitney Wolfe

Whitney Wolfe is a Texas-based entrepreneur. She is a founder and the current head of Bumble. Whitney Wolfe is also a co-founder of Tinder, another popular dating app. Both bumble and Tinder have emerged as top dating apps in America. In the year 2014 at only 25, Whitney Wolfe was named to be among the most important women under 30 in tech by the magazine Tech Insider. She also featured in the 2016 Elle’s women in tech list.

Whitney Wolfe was born and raised in Utah. She attended SMU and pursued a degree in international studies. She joined Match Labs, an app development firm at the age of 22. At Match labs, Whitney Wolfe was involved in various app development projects. She still holds some stake in these apps. In 2014, she moved to Austin Texas and founded Bumble. She developed Bumble, an app that has revolutionized the dating space.

Categories: CEO, Women in Business